Heading hierarchy
Full review and restructuring of H1, H2, and H3 to improve semantics and scannability.
Case study
SEO Optimization Kala Talent
From position 12 to 8.7 in 6 months. Comprehensive technical optimization + development of new sections to reach Google's first page.
Client
Kala Talent
Period
Dec 2025 — May 2026
Services
SEO + Web Development
Result
Google Top 10
Kala Talent is a platform focused on talent management and development. The project combined a deep SEO audit with the implementation of new sections to improve organic visibility and user experience.
The challenge
A site with potential, no organic traction.
Kala Talent contacted me in late 2025 with two clear goals: improve the site's Google rankings and develop new sections to support the content strategy. The starting point was an average position around 12, with low visibility outside branded searches.
The solution
Comprehensive technical work.
Six simultaneous fronts to move the needle in search engines and improve the experience.
Titles and meta descriptions
Rewriting focused on search intent and CTR, targeting priority keywords.
Multilingual canonical tags
Implementation of canonicals and hreflang to prevent duplicate content across languages.
Performance and speed
Core Web Vitals optimization: LCP, INP, and CLS below recommended thresholds.
New web sections
Development of additional pages and components aligned with the content strategy.
Continuous improvement
Monthly iterations based on real Search Console and analytics data.
Results
The metrics that matter.
Data extracted from Google Search Console at the end of the period.
↑ from ~12
Average position
8.7
28% improvement
↑ trending
Impressions
18.3K
Last 6 months
↑ above average
CTR
3.4%
Search Console
↑ sustained
Total clicks
620
Organic traffic
Average position trend
Lower number = better position in Google.
Visual impact
Real metrics from the period. Each KPI with its own scale and variation.
+38%
Clicks
620
Previous: ~450 Total organic traffic
+22%
Impressions
18.3K
Previous: ~15K SERP appearances
+14%
CTR
3.4 %
Previous: ~3.0% Average click-through rate
A 28% improvement in average position, reaching Google's first page.
A project where technical optimization, editorial strategy, and the development of new sections worked as a coherent system.
Available this month
Ready for your own success story?
I'll provide a free SEO diagnosis within 48 hours with the 3 highest-impact opportunities for your site.