Institutional website
Redesign and development of cromadg.com.ar, replacing the generic WP landing with individual service pages built for SEO.
Case study
Local SEO in Pilar: Gráfica Croma
+312% calls from Google Business Profile year over year. New website + Local SEO for a print and advertising studio in Pilar, Buenos Aires.
Client
Gráfica Croma
Location
Pilar, Buenos Aires
Period
2025 — Jul 2026
Services
Local SEO + Website
Result
+312% calls
Gráfica Croma is a graphic design and advertising production company based in Pilar, Buenos Aires. The project replaced a generic, unoptimized WordPress landing with cromadg.com.ar and paired it with a full Google Business Profile optimization to capture local search demand in Pilar and Zona Norte that used to go unused.
The challenge
A Pilar business, almost invisible online.
Gráfica Croma already had a generic WordPress landing page, but it was not optimized for search or conversions. Its Google Business Profile was barely worked: no category or services strategy, no reviews plan, and very little visibility in local searches in Pilar for its industry. The business still relied almost entirely on word of mouth, missing people in the area already looking for these services on Google and Maps.
The solution
Local SEO + website.
Five fronts to turn Maps and search into a consistent lead channel.
Google Business Profile
Full audit and optimization: categories, services, attributes, description, and photos.
NAP consistency
Aligned name, address, and phone between the website and the Business Profile.
Performance and speed
Technical optimization of the site for performance and Core Web Vitals.
Monthly tracking
Ongoing monitoring of real metrics in Search Console and Google Business Profile.
Results
The metrics that matter.
Google Business Profile — July 2026 vs. July 2025.
↑ +312.5%
Calls from profile
33
YoY July
↑ +400%
Chat clicks
10
YoY July
↑ +84.7%
Total interactions
181
YoY July
↑ +94.1%
Website clicks
33
From GBP
Year-over-year growth on Google Business Profile
July 2026 vs. July 2025. Medium-term: 580 interactions (+22.6%) Mar–Jul 2026.
Search Console impact
Last 28 days vs. previous 28 days. Each KPI with its own scale and variation.
+129%
Clicks
80
Previous: 35 Organic clicks
+11%
Impressions
1.96K
Previous: 1.77K SERP appearances
+105%
CTR
4.1 %
Previous: 2% Average click-through rate
From a generic landing to +312% calls from local search in Pilar.
In a few months, Gráfica Croma in Pilar more than doubled its calls, quadrupled chat inquiries, and nearly doubled website clicks from Google Maps — while Search Console CTR doubled and average position improved.
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